Tag: COLLABORATION
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AWE Europe: Insights and Experiences from the Heart of XR
Reflecting on my recent experience at AWE Europe in Vienna, I’ve discovered essential insights that highlight striking contrasts between it and its US version. While both events showcase groundbreaking XR technology and foster networking, AWE Europe proves smaller in scale, offering fewer exhibitors and less visibility. The discussions frequently surrounded challenges unique to the European…
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Introducing Rufus: Amazon’s Revolutionary AI Shopping Assistant
Amazon has launched Rufus, a generative AI-powered shopping assistant now in beta across Europe. This innovative tool enhances the shopping experience by facilitating product discovery, answering questions, and providing tailored recommendations right within the Amazon app. Customers can explore shopping categories, make comparisons, and receive personalized advice, making their online shopping journeys easier and more…