Sports journalism has always been an untamed playground for wordsmiths. Some may see it as trivial, but for others, it’s an integral part of our culture – a reflection of society itself.
But as the world of streaming continues to evolve, sports rights have become a pivotal player in the financial game of media behemoths. Live sporting events still capture massive audiences for networks, while they remain a crucial lifeline for cable companies striving to retain subscribers in an era of cord-cutting. And let’s not forget the magnetic allure that sports hold for new and existing streaming services.
It’s no surprise then that traditional media companies and tech giants alike are eagerly diving into the wild world of sports. This marriage of business and entertainment has everyone sitting on the edge of their seats.
Among the latest to take the plunge is CNBC, unleashing “CNBC Sport” with a bang. Led by Michael Ozanian, famed for his distinctive rankings of sports leagues and teams, the new venture aims to unravel the inner workings of the sports business.
But Ozanian isn’t alone; the seasoned team of CNBC reporters is gearing up for the game. Alex Sherman will explore the intersection of sports and media, Contessa Brewer will continue her in-depth coverage of sports betting, and Scott Wapner will snag interviews with commissioners and team owners. Plus, a league of top journalists is ready to hit the ground running, covering everything from golf to Formula 1.
This isn’t just a flash in the pan for CNBC. It’s part of a grander scheme to move toward cross-platform verticals led by experts and expand into new territories. Plus, with their parent company, Comcast, holding rights to the upcoming Olympics, the timing couldn’t be better.
But CNBC isn’t the only contender in the ring when it comes to beefing up sports media coverage. Multiple outlets, from Puck to The New York Times, are ratcheting up their game, recognizing the growing significance of the sports business in the media landscape.
This shift underlines the growing importance of the sports business in today’s media world. It’s no longer just about the games; it’s about the money, the wheeling and dealing, and the behind-the-scenes drama. And with CNBC and others calling the shots, the future of sports journalism looks set for some major changes. The ball’s in their court now.
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