The Sports Bra has partnered with United City FC Women to create a streaming channel for women’s soccer, set to launch in Spring 2025. The Roku app will broadcast live games, enhancing the sports bar experience. Founder Jenny Nguyen and owner Steven Hawthorne emphasize the importance of collaboration in advancing women’s sports, while UCFC Women focuses on empowering overlooked players.
The Sports Bra, a trailblazing sports bar dedicated to showcasing women’s athletics, has entered into an exciting partnership with United City FC Women, a Los Angeles-based minor-league soccer team, to launch a new streaming channel that promises to enhance the viewing experience of women’s sports. Slated for a trial at selected Sports Bra locations in Spring 2025, this Roku app will provide fans with live broadcasts of the team’s games, elevating the atmosphere in the vibrant bar setting. Jenny Nguyen, the visionary founder and CEO of The Sports Bra, expressed her enthusiasm for the growing movement surrounding women’s sports, stating, “The current movement around women’s sports is just taking off, and the momentum is picking up every day.” In tandem with this new venture, United City FC Women has announced plans for an international tour, though details of the upcoming matches remain undisclosed. The club’s owner, Steven Hawthorne, passionately highlighted the collaborative goal of advancing women’s sports, asserting, “The only way to help move the needle for women in sports is to work with other visionaries and fearless game-changers who not only put their money where their mouth is, but do it with passion, commitment and for all the right reasons.” Located in Portland, Oregon, The Sports Bra opened its doors in 2022, making waves as a bar exclusively showcasing women’s sports. This innovative concept gained traction, leading to an investment from Alexis Ohanian, a co-founder of Reddit and part-owner of Angel City Football Club in the NWSL, with ambitions for franchising in the near future. Established in 2019, United City FC Women stands out as a multicultural amateur team specifically designed for players often overlooked by traditional systems. Their mission is to empower individuals who have faced barriers, providing opportunities for those who may not have had a chance to compete. This year, they sent five talented players to the prestigious CONCACAF Women’s Gold Cup, highlighting their commitment to nurturing untapped potential.
In recent years, the movement for the recognition and support of women in sports has gained significant momentum, leading to the establishment of innovative platforms and venues dedicated exclusively to female athletes. The Sports Bra represents a pioneering concept, providing a space where women’s sports take center stage and fans can gather to watch live games, support teams, and enjoy a community focused on celebrating female athleticism. Meanwhile, United City FC Women is part of a broader trend seeking to create inclusive spaces in sports for marginalized and overlooked athletes, giving them a platform to shine and compete on their terms. As these two entities join forces, they are not only enhancing visibility for women in sports but also laying the groundwork for future opportunities.
The partnership between The Sports Bra and United City FC Women represents a significant step forward in promoting women’s sports, providing fans with the opportunity to engage with live games while creating a supportive community of enthusiasts. With innovative technology and platforms being developed, the viewing experience for women’s sports is set to reach new heights, encouraging more individuals to join the movement and support female athletes. As these efforts continue to unfold, the potential for growth and recognition of women’s sports is more promising than ever.
Original Source: www.usatoday.com
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